Top 7 Reasons To Use Promotional Pens For Your Business

Promotional marketing has been around for quite some time. It all started with a handful of products commonly used for brand promotion. But today, hundreds of different items are used to carry the name and logo of a business and promote it at various events and conferences. Despite the availability of a wide range of products, some promotional items have stood the test of time and are just as popular today as they were back in the day. Case in point – promotional pens! These small yet powerful writing tools are great marketing products that can help increase the reach of a business and generate a positive buzz around it. Branded pens can be customised to include all the relevant information about a business and purchased in bulk at a reasonable cost to get maximum ROI. If you are debating whether to invest in promotional pens for your next marketing campaign, read on to learn why you must.

Small – Pens are some of the smallest and most cost-effective promotional items. Hence, they can be purchased in bulk and used in multiple settings, such as trade shows, conferences, business meets, and corporate events.
Versatile – No matter who your target market is, you can use promotional pens to gift them. Since pens are used by students, professionals, entrepreneurs, homemakers, and all adults and older children, they can be part of all marketing campaigns, regardless of the goals and target audience.
Durable – Branded pens last for years. Your customers will likely use promotional pens with your logo and name for many years, at different locations and in front of different people. This will ensure wide and long exposure for your business, possibly generating several credible leads without any extra cost.
Practical – The best way to make your customers feel valued is to gift them practical promotional products they can use in their daily life. Branded pens are highly practical as they are used for multiple purposes every day and by everyone in the office or home. They will help improve your brand reputation and ensure the loyalty of your customers in the long run.
Variety – You are spoilt for choice when it comes to promotional pens. They are available in several different colours, shapes, styles, and materials. Based on the purpose of your marketing campaign, the type of event, or the audience profile, you can choose casual plastic pens, elegant fountain pens, classic corporate pens, funky pens, stylish metallic pens, and more.
Cost-Efficient – Perhaps the most important reason for choosing branded pens is their cost-efficiency. Regardless of the style, most promotional pens can be purchased in bulk at an affordable price and used at different events without going overboard on the budget.
Eco-Friendly – Climate change has made it essential for businesses to take sustainability seriously. Thankfully, companies can choose from a range of eco-friendly promotional pens for their campaigns and establish themselves as environment-conscious brands.

Ready to re-write your brand story with quality promotional pens?

Check out the exclusive range of branded pens at Big Bear Promo and give us a call at 0116 326 0950 or email us at [email protected] to learn how it can give your promotional marketing campaign a boost.