Key Promotional Dates For 2024 That Every Business Must Know
Businesses often struggle to tap into the mood of their customers and fail to deliver products or services that meet their current needs and expectations. Although it is not always possible to gauge the mood of your audience, you can still ensure your brand makes an impact on important days that matter to all. Promotional days are the best time for businesses to creatively showcase their products and services. The start of the year is perfect for noting and saving the key promotional dates in 2024 so you can plan and create special campaigns around them.
Whether it is major events and festivals or holidays and season changes, your marketing efforts must be aligned with the occasion so that your brand can enjoy increased visibility and interest. For example, giving school stationery to people during the summer holidays before the start of a new school year is a great way to improve brand awareness and reputation. You must also target festive days like Valentine’s Day and Christmas Day to ensure you meet the emotions and expectations of your customers.
Aligning your 2024 marketing plan with the key promotional dates can also help increase brand awareness among potential customers and reinforce your brand value among existing ones. You can also increase your sales and revenue by running special discounts and giving away promotional merchandise as a gift, to mark the special occasion. To help make things easier, here are the key promotional dates in the UK for you to create the best marketing campaigns in 2024.
January 2024
1st of January – New Year’s Day
4th of January – World Braille Day
15th of January – Brew Monday
15th of January – Martin Luther King Day
23rd of January – National Pie Day
24th of January – International Day of Education
25th of January – Burn’s Night
26th of January – Australia Day
February 2024
2nd of February – Groundhog Day
2nd of February to 16th of March – Rugby 6 Nations
4th of February – World Cancer Day
10th of February – Chinese New Year
13th of February – Shrove Tuesday (Pancake Day)
14th of February – Valentine’s Day
17th of February – Random Act of Kindness Day
20th of February – National Love Your Pet Day
March 2024
1st of March – St David’s Day
7th of March – World Book Day
1st of March – Employee Appreciation Day
4th – 10th of March – British Pie Week
8th of March – International Women’s Day
17th of March – St Patrick’s Day
10th of March – Mother’s Day (UK)
21st of March – World Down Syndrome Day
24th of March – Palm Sunday
31st of March – Daylight Saving Starts
29th of March – Good Friday
30th of March– Oxford / Cambridge Boat Race
31st of March – Easter Sunday
April 2024
1st of April – Easter Monday
1st of April – April Fools
2nd of April – Children’s Book Day
5th of April – Walk to Work Day
7th of April – National Beer Day
21st of April – World Creativity and Innovation Day
21st of April – London Marathon
22nd of April – Earth Day (U.S.)
23rd of April – St George’s Day
23rd of April – Shakespeare Day
25th of April – National Telephone Day
28th of April – World Day for Safety and Health at Work Day
May 2024
1st of May – National Loyalty Day
2nd of May – UK Local Elections
4th of May – Star Wars Day
6th of May – Early May Bank Holiday
8th of May – V-E Day’s 78th Anniversary
9th of May – Europe Day
20th of May – World Bee Day
21st – 25th of May – Chelsea Flower Show
24th – 27th of May – The Mind Body Spirit London Wellbeing Festival
25th of May – National Wine Day
25th of May – FA Cup Final
27th of May – Spring Bank Holiday
28th of May – Amnesty International Day
29th of May – National Biscuit Day
30th of May – National Creativity Day
June 2024
5th of June – World Environment Day
5th of June – Global Running Day
16th of June – Father’s Day
18th – 22nd of June – Royal Ascot
20th of June – Summer Solstice
26th to 30th of June – World Wellbeing Week
21st of June – National Selfie Day
21st of June – Take Your Dog To Work Day
29th June – 21st of July – Tour De France
30th of June – Social Media Day
July 2024
2nd – 7th July – Henley’s Royal Regatta
1st – 14th of July – Wimbledon
2nd of July – World UFO Day
4th of July – American Independence Day
7th to 9th of July – British Grand Prix, F1
14th of July – Bastille Day
15th of July – National Give Something Away Day
26th of July – National All Or Nothing Day (US)
30th of July – International Friendship Day
August 2024
1st of August – Cycle To Work Day UK
2nd of August – International Beer Day
8th of August – International Cat Day
9th of August – National Book Lovers Day
17th of August – National Non-Profits Day
21st of August – World Entrepreneurs Day
26th of August – International Dog Day
28th of August – National Thoughtful Day
26th of August – Summer Bank Holiday
September 2024
5th of September – International Day of Charity
8th of September – International Literacy Day
10th of September – World Suicide Prevention Day
12th of September – National Day of Encouragement
15th to 19th of September – London Fashion Week
15th of September – Battle of Britain Day
16th of September – 100 Days to Christmas
21st of September – World Alzheimer’s Day
22nd of September – Car Free Day
23rd of September – Autumn Equinox
27th of September – World Tourism Day
30th of September – Love People Day
October 2024
1st of October – World Vegetarian Day
10th of October – World Mental Health Day
20th of October – National Writing Day
24th of October – United Nations Day
26th of October – National Pumpkin Day
26th of October – National Make A Difference Day
27th of October – Daylight Saving Ends
29th of October – Diwali
31st of October – Halloween
31st of October – National Savings Day
November 2024
1st of November – All Saints Day
1st of November – World Vegan Day
2nd of November – All Souls Day (Dios Los Muertos)
5th of November – Bonfire Night (Guy Fawkes)
10th of November – Remembrance Sunday
12th of November – National Pizza Day
29th of November – Black Friday
28th of November – Thanksgiving
30th of November – Small Business Saturday USA
30th of November – St Andrew’s Day
December 2024
2nd of December – Cyber Monday
5th of December – International Volunteer Day
7th of December – Small Business Saturday UK
10th of December – Human Rights Day
12th of December – Christmas Jumper Day
21st of December – Winter Solstice
24th of December – Christmas Eve
25th of December – Christmas Day
26th of December – Boxing Day
31st of December – New Year’s Eve
Need the best quality branded merchandise for the key promotional dates in 2024?
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Check out our extensive collection of promotional products and give us a call at 0116 326 0950 or email us at [email protected] to find out more.