How To Promote A Product Using Promotional Merchandise

In the time of digital marketing and advertising, investing in promotional products may seem impractical and outdated. But here’s a revelation – It could be the best thing you invested in for your business! According to research conducted by the British Promotional Merchandise Association (BPMA), over 50% of the marketers surveyed found that promotional products were the best media to get clients to take a desired action. There’s more – the same research also revealed that over 58% of marketers found promotional products to be the most effective at invoking brand loyalty. So if you are not investing in promotional products, now is the time to get your branding on promotional items and start getting your brand the attention it deserves.

If you are launching a new product or are looking to better promote an existing one, promotional merchandise can be very effective in helping you achieve your goals. But before you get started, it is essential to study your target audience and market demand to decide which promotional items to invest in. Once you have figured that out, you can use one or all of the strategies below to promote your product using branded merchandise.

Give Away Free Promotional Merchandise With Your Product

One of the most efficient and cost-effective ways of promoting your product is offering a free giveaway with every sale or minimum purchase. It will not only give your customers an added incentive to purchase your product but also ensure that the promotional item with your name and logo stays in the minds and sight of your customers for a long time.

Hand Out Goodie Bags

Promote your product and business locally by handing out goodie bags with fun and useful promotional products with brochures and leaflets containing information about your main product. Make sure you know all the places your target audience frequents and hand out your promotional goodie bags in those areas.

Give Free Promotional Products In Store

If you have one or more stores that sell your product, you can give free promotional items to everyone who visits your store. That way, even if a customer leaves without buying your product, they will likely remember and come back if they have received branded merchandise reminding them of your product.

Contest Rewards

Quizzes and contests are great ways of engaging and enticing your audience. They are also great for promoting a product. Host a quiz or contest around your main product on your website, social media or in-store, and give your promotional products as rewards to the winner(s). It is an excellent way of increasing brand awareness and getting more leads.

Give Away Promotional Items At Events & Exhibitions

Events and exhibitions are excellent for promoting your product as you can find your potential customers in large numbers. You can increase your brand awareness and create a buzz around your product by giving free promotional items at such events and exhibitions.

There are no right or wrong rules of using promotional merchandise to promote your product. Regardless of the strategy, promotional marketing is one of the most efficient and cost-effective ways of promoting a product or service.

Looking for a creative and efficient promotional product supplier?

Big Bear Promo is your one-stop shop for everything promotional!