As the temperatures start to rise and we head into Spring and then Summer, businesses must modify their strategies to remain relevant and popular. Not just the campaign objectives, but even the promotional products you were already using need a rethink. Summer brings a promise of light and life, and your branded merchandise must convey...
The days when simple promotional and advertising techniques could help businesses beat their competition and achieve their goals are long gone. In this digital age, companies must do a lot more than simply promote themselves on the most popular media. For instance, all businesses must now embrace their environmental responsibility and walk the path of...
It was a big night for the Big Bear Promo team at the prestigious annual BPMA (British Promotional Merchandise Association) awards, held on the 24th of January 2024 at the CBS Arena in Coventry. The association has been a trusted industry brand for over 50 years and serves the £1.5 billion promotional products industry in the UK...
Businesses often struggle to tap into the mood of their customers and fail to deliver products or services that meet their current needs and expectations. Although it is not always possible to gauge the mood of your audience, you can still ensure your brand makes an impact on important days that matter to all. Promotional...